Choosing the right foundation shade can be a daunting task, but with the right guidance, you can find the perfect match for your skin tone. Here are some expert tips to help you discover your ideal foundation shade.

Know Your Undertone

Understanding your undertone is crucial when selecting a foundation shade. There are three main undertones: cool, warm, and neutral. Cool undertones have hints of pink or blue, warm undertones have hints of yellow or peach, and neutral undertones have a mix of both. Knowing your undertone will help you narrow down your options.

Test in Natural Light

When testing foundation shades, always do so in natural light. Artificial lighting can distort the true colour of the foundation, making it difficult to find the perfect match. Step outside or near a window to see how the foundation looks in natural light.

Match to Your Jawline

For the most seamless blend, test foundation shades along your jawline rather than on your hand or wrist. The shade that disappears into your skin is the one that matches your complexion the best.

Consider Your Skin Type

Take into account your skin type when choosing a foundation shade. If you have oily skin, opt for a matte foundation to control shine. For dry skin, choose a hydrating foundation to prevent flakiness. Combination skin may benefit from a satin finish foundation.

Seek Professional Help

If you're still unsure about your perfect foundation shade, consider visiting a beauty counter or makeup artist for assistance. They can help you determine your undertone and find a shade that suits your skin perfectly.

The Findation App

Findation aims to revolutionise the way you shop for foundation online, and we’re delighted to say that Odylique foundation is listed on it.

How Does Findation Work?

Findation helps you discover your perfect foundation shade by matching it to shades you already use from different brands. By inputting the name and shade of a foundation that matches your skin tone, Findation will generate a list of matching shades from other brands (including Odylique). This makes it easier for you to find the perfect match without the hassle of trial and error.

How to Find Your Foundation Shade with Findation

Step 1: Start by identifying a foundation that matches your skin tone from a brand you already use.

Step 2: Input the brand and shade name into the Findation website or app.

Step 3: Findation will generate a list of matching shades from other brands that you can try out. This should include an Odylique shade if there is a match within our foundation range.

Step 4: Use this information to shop for foundations that are more likely to match your skin tone perfectly.

If you need help choosing your foundation, or with tips for applying foundation don’t hesitate to get in touch – customercare @ odylique.co.uk.