We are proud to offer this exceptional range of 100% organic and natural hair dye from our sister brand, It’s Pure. It is the only Soil Association certified organic hair colour brand in the world. The dyes are genuinely natural; free from PPD, ammonia, peroxide, resorcinol and metallic salts. Based on Henna and other Ayurvedic herbs, the organic colours actively help condition your hair, boosting volume and shine.
It's Pure is made in the UK to the same stringent purity and quality standards as Odylique. The dyes are also used by those with allergies to harsh chemical products.
As with all natural hair colouring products, It's Pure hair dyes will produce varying results depending on your hair type and initial hair colour. Each page gives an approximate guide as to what colour to expect on different initial hair colours. There is also a colour chart on our hair dye FAQs page.
Since we cannot predict the precise colour outcome, we recommend that you do a strand test before you apply natural hair dye to your entire head of hair.