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NEW! Natural Foundation

Was: £1.95
Now: £0.97

Product Overview

It literally looks like my skin but better. Unscented which I really liked and it was such a smooth application on the skin.” Deepa

NEW! Formulated specially for sensitive skin, this is a lightweight breathable foundation that gives buildable, light-medium coverage and a beautiful satin finish.

Genuinely makeup and skincare in one, the all-natural formula is based on organic aloe juice, enriched with phyto-collagen, a vegan, plant-derived collagen, plus antioxidant-rich pomegranate and soothing rosehip. It contains gloriously rich and ethically sourced 100% pure mineral colour.


  • Sensitive skin
  • Normal / balanced skin
  • Combination skin
  • Oily skin
  • Mature skin
  • Normal-Dry Skin

May be suitable for skin prone to eczema, acne, rosacea and psoriasis.

If your skin is very dry, or you'd like a foundation with SPF, we recommend using the Cream Foundation.

To be sure the shade is right for you, please purchase a sample before purchasing the full size. N.B. The samples are not a full tin; just a small amount to test colour and texture.


  • Can be mixed with regular moisturiser for an even more sheer tint-like finish
  • Available in 12 shades
  • Shades can be blended together for a bespoke tone
  • Can be layered for more coverage
  • Fragrance free
  • Silicone free
  • No wheat, dairy, soy, common allergen nut oils
  • No plastics / microplastics 
  • Vegan and cruelty-free
  • The full size (30ml) comes in a recyclable glass bottle with pump
  • Sample size is packaged in a recyclable mini aluminium tin.


  1. Cleanse
  2. Moisturise
  3. Apply SPF (if desired)
  4. Apply the Foundation with a damp makeup sponge, brush or fingertips in the usual dabbing / tapping motion. 

- For more information, see our blog How to Apply Foundation Like a Pro – 5 Steps to Stunning Results’

INCI List:

  • Aqua (+ aloe barbadensis leaf powder*)
  • Glycerine
  • Caprylic/Capric Triglyceride**
  • Simmondsia chinensis seed oil*
  • Helianthus annuus seed oil*
  • Sodium Levulinate, Sodium Anisate
  • Lauryl glucoside, Myristyl glucoside, Polyglyceryl-6 laurate
  • Shea butter ethyl esters
  • Acacia Senegal Gum*
  • Punica granatum seed extract*
  • Rosa canina fruit extract*
  • Rosmarinus officinalis leaf extract*
  • Glyceryl laurate, Lactic acid, Xanthan gum, Phytic Acid Sodium Hydroxide.
  • May contain: CI 77891, CI 77491, CI 77492, CI 77499, Mica

*certified organic ingredient    **organic origin

Certified to COSMOS organic standards: 100% Natural and 65% Organic

Plain English Ingredients:

  • Aloe vera juice – hydrating, repairing, soothing
  • Non-palm plant glycerine - moisturising
  • Coconut oil derivative - moisturising
  • Jojoba oil – moisturising, antioxidant
  • High oleic sunflower oil – moisturising, antioxidant
  • Botanical origin stabiliser (preservative)
  • Botanical origin emulsifier
  • Shea butter derivative - protecting
  • Phyto (plant) collagen - pro-collagen
  • Concentrated pomegranate CO2 extract – pro-collagen
  • Concentrated rosehip CO2 extract – soothing, repairing
  • Concentrated rosemary CO2 extract - antioxidant
  • Botanical origin stabilisers & acidity regulators
  • Sodium hydroxide - mineral pigment coating
  • Mineral colours, ethically sourced mica

Shade Descriptions:

  • 10: Our palest shade - an ivory or light alabaster
  • 20: Suits a number of fair skin tones
  • 30: Fair with rosy tones          
  • 40: Between Fair and Medium. Can suit goldie tones    
  • 41: Fair - medium neutral with a warm tone
  • 45: Medium brown with a cool tone, can work well on skin with red undertones
  • 50: Medium brown with a warm tone            
  • 60: For warm olive skin tones 
  • 70: Neutral shade for sienna tones  
  • 80: Warm neutral shade for sienna to terracotta brown tones      
  • 90: Rich-cool chocolate brown for fairly deep skin tones.       
  • 95: For very deep skin tones - our most ebony-espresso shade.

To be sure the shade is right for you, please purchase a sample before purchasing the full size. 

Match Concealer to Foundation